Alicia Chen
67 posts
Alicia writes about entrepreneurship and business building for WMN Magazine. She explores starting ventures, scaling side hustles, and the practical tools and resources that turn ideas into profitable businesses.
What Claude Can Actually Do: Using AI for Analysis, Research, and Organizing Your Work
The conversation about AI at work focuses on what it might replace. The more useful question: what does Claude actually do well, and how do you use it for the work you’re already doing?
The Free Platform That Lets You Finally Sell Your Digital Products (No, Really — It’s Free)
You have the idea. You have the skills. The only thing standing between you and your first online sale is the right platform — and we found it.
The Pricing Mistake Women-Owned Businesses Make in Year Two
The pricing mistake that actually limits businesses isn't in year one. It's failing to reprice in year two when everything has changed except the numbers.
The Business Case for Saying Exactly What You Mean
Unclear communication is expensive. Here's the operational case for directness — and how women business owners can start communicating with the clarity their teams need.
The Pitch That Gets a Yes: What Women-Led Brands Do Differently
A pitch deck isn't about your product. It's about convincing someone their money will multiply. Here's exactly what women-led brands that get funded do differently — and the structural bias they're navigating to get there.
How Women Are Using LinkedIn to Land Clients Without Posting Every Day
LinkedIn's algorithm rewards authentic engagement over constant posting. Here is how women business owners land clients through depth, not volume.
What Investors Actually Mean When They Say ‘We’re Not the Right Fit’
Decoding the most common VC rejection — what it actually means, what to do about it before the next meeting, and how to extract real feedback when none is offered.
Women Founders Get Less Funding — and Deliver Better Returns. Here’s How to Change the Equation.
Female founders receive 1-2% of US venture capital funding, despite delivering 2.5x better returns than male-founded startups. Here's why the gap exists, how it affects scaling, and what actually changes the equation.
How to Set Up an LLC in NYC: The Complete Step-by-Step Guide for 2026
Forming an LLC in New York City costs more than most states — and has one requirement most guides don't warn you about. Here's exactly what to do, what it costs, and how to avoid the expensive surprises.
Why Your Email List Is More Valuable Than Your Instagram Following — and What to Do About It
Email delivers $36-$45 ROI per dollar spent vs. $1-$2 for social media. Here's why every women business owner needs to prioritize email list building over social followers.