Alicia Chen
67 posts
Alicia writes about entrepreneurship and business building for WMN Magazine. She explores starting ventures, scaling side hustles, and the practical tools and resources that turn ideas into profitable businesses.
Your Best Clients Are Already Paying You. Stop Ignoring Them for New Ones.
Client acquisition costs 5–25x more than retention. Here's how to systematically deepen and expand the relationships you already have.
The Content Strategy That Converts While You Sleep (No, You Don’t Need to Post Daily)
Posting daily isn't a content strategy. Here's the architecture that generates revenue without constant active effort.
The Business Model Built for Women Who Still Have a Day Job
You don't have to quit your job to build a real business. Here are the specific business models built for women who are still employed.
The Delegation Trap: Why Women Entrepreneurs Struggle to Scale (And How to Fix It)
Most women founders try to handle everything themselves—but scaling requires learning to delegate. Here's how to let go and grow without losing control.
How to Raise Capital as a Woman Entrepreneur: Navigating Investor Bias and Funding Gaps
Women entrepreneurs face a persistent funding gap despite outperforming men on profitability. Here's how to navigate investor bias, find alternative capital, and build investor relationships that actually work.
Negotiating Vendor Contracts: A Small Business Owner’s Checklist
Master vendor contract negotiation to save thousands. Learn the exact checklist that separates good deals from costly mistakes.
Marketing for Women Business Owners: The Strategy That Actually Converts
Effective marketing in 2026 doesn't require a big budget or a talent for self-promotion. It requires clarity, consistency, and a system. Here's how to build one.
The Digital Tools Stack Every Woman Business Owner Needs in 2026
The gap between scaling and stuck often comes down to systems. Here are the digital tools professional women and founders actually swear by in 2026.
How to Secure Venture Capital: A Women Founder’s Playbook
Women own 40% of U.S. businesses but receive less than 2% of venture capital. Here's how to navigate the funding gap.
Growth Strategies for Women Entrepreneurs: How to Scale Past the Plateau
Women-owned businesses represent 42% of U.S. companies, but only 12% exceed $100K in revenue. The gap is strategy, not talent. Here's how to close it.