Alicia Chen

60 posts

Alicia writes about entrepreneurship and business building for WMN Magazine. She explores starting ventures, scaling side hustles, and the practical tools and resources that turn ideas into profitable businesses.

Diverse female entrepreneurs hugging and collaborating on business

9 minute read

Managing Business Finances Without an MBA: Accounting & Cash Flow Basics for Women Founders

Most women founders don't understand their business finances because nobody taught them — and accounting feels deliberately opaque. Here's the MBA-free guide you actually need.

Professional women collaborating on documents in a modern office

12 minute read

The Strategic Guide to Negotiating Your Salary

Learn the strategic tactics for salary negotiation — from research and anchoring through handling objections and closing. Avoid the common mistakes women make and secure what you're worth.

6 minute read

The AI Tools That Actually Move the Needle for Women Entrepreneurs

AI tools have closed the resource gap for bootstrapped founders. Here's exactly which tools are worth the investment — and how to build a stack that runs your business more efficiently.

7 minute read

How to Pitch Your Business to Investors: The Real Guide for Women Founders

Women founders face a structurally biased funding market. Here's how to build the pitch, target the right investors, and raise capital anyway — with specifics that actually work.

Confident woman entrepreneur — scaling a side hustle guide

6 minute read

How to Scale Your Side Hustle Into a Real Business

Scaling a side hustle into a real business requires strategy, not just hustle. Here's the roadmap from validation to systems to sustainable, growing revenue.

3 minute read

She Means Business: How Women Are Rewriting the Rules of Entrepreneurship in 2026

Women launched nearly half of all new businesses in 2024 — and the momentum isn't slowing down. Here's what's driving the rise, and how you can be part of it.